GEOFLTR

About

GEOFLTR was a design and advertising service specializing in creating custom Snapchat geo-filter campaigns.

Year

2016-2017

Industry

Events

Scope of work

Advertising / Illustration

Timeline

12 Months

Year

2016-2017

Industry

Events

Scope of work

Advertising / Illustration

Timeline

12 Months

Overview

In 2016, our first steps to shaping great ideas into results began. We developed our first offering to the world through the launch of Snapchat Geofilters.

We partnered with Men Without Masks to take responsibility for building the strategic foundations

for long term awareness, trust and growth.

Snapchat geo-filters were a unique method of geo-location based advertising for the Snapchat millennial demographic.

After reading the product release online we instantly recognised the potential:

Hyper-targeted location based advertising for brands to create fun interactive experiences for users.

We saw the market value at how this product enabled advertisers to connect directly with the difficult to reach demographic at the time: Millenials

Challenge

We decided to seize the opportunity and develop an end-to-end service, providing both design consultancy and advertising management

We quickly

Chose a name
Developed a one-pager site
Crafted a straightforward value proposition
Set up a custom inbox ready for business
Launched a simple Google search campaign

Within 24 hours of the product release, GEOFLTR was born.

Strategy

Within 30 days we secured our first major project: The Nottingham Varsity Sports Series. One of the largest inter-university sports competitions in the UK, spanning over 21 individual sporting events.

Within week one, we secured our first major project: the Nottingham Varsity Sports Series. A head-to-head sports competition between our two local universities spanning over 21 individual sporting events

We worked directly to expand the given theme of “American Sports Varsity". We designed and launched over 21 Snapchat filters, individually geo-located to each of the event venues.

What followed was a hugely successful campaign that generated a huge levels of return on investment whilst utilising a limited budget.

Client Testimonial

"The results were excellent, better than we could have ever anticipated, with 23,800 total impressions, 10,000+ total conversions and a staggering 762,600 total views of our filters across the 2 week series"

"I was approached by Jonathan in 2016 whilst I was serving as Vice President Sport at Nottingham Trent Students' Union.

I was in charge of organising and delivering the Notts Varsity Series against the University of Nottingham - one of the largest inter-university competitions in the UK.

Jonathan approached me with the idea of using geo-filters as a means to bring extra engagement to the series through Snapchat, which was beginning to become quite popular at the time.

He was easy to work with, with regular communication and flexibility to suit our needs, as well as providing high quality design and advertising management at an affordable price inline with our budget.

The results were excellent, better than we could have ever anticipated, with 23,800 total impressions, 10,000 total conversions and a staggering 762,600 total views of the filters across the 2 week series.

I would have no hesitation in recommending him and greatly valued his contribution in creating an identity for the Notts Varsity Series, engaging spectators and players like never before."

Matt Nichols - Nottingham Trent University Sports VP

Trust (before transaction)

The brand needed to feel safe and earn trust gradually through authenticity, depth, and consistency.

Resonance (over persuasion)

The written word and visual imagery had to reflect the inner world of the audience, not talk over it.

Storytelling (over tactics)

Long-form narrative and lived experience were prioritised over short-term marketing plays.

Support (over pressure)

The journey into this transformational work needed to feel invitational and supportive, not extractive.

These principles became the backbone that informed every creative and strategic marketing decision that followed.

Execution

Following this early success, we scaled our service offering to £2K MRR using Google Search Ad Campaigns specifically targeting location based events.